Wang Guoqiang, deputy general manager of China FAW Group, revealed in Changchun on the 12th that FAW has launched the “3310+N” technology research plan to promote key technological breakthroughs in self-owned brand vehicles.
On the same day, an important event of the 2020 Sino-German Automobile Conference-Changchun City Promotion and FAW Product Strategy Conference was held. Wang Guoqiang attended and disclosed the above news. Participants included experts and scholars in the automotive field at home and abroad, representatives of well-known auto manufacturers and auto parts companies, and government officials.
Wang Guoqiang said that the plan means to achieve breakthroughs in 10 key technologies for the three major Chinese national brands of Hongqi, Jiefang, and Pentium within three years (2020-2022). These key technologies include smart driving sensors and supercomputing platforms. , Vehicle-road coordination, fuel cell, etc.
In recent years, China FAW Group has carried out drastic reforms in its own brands. Take the Hongqi brand as an example. Under the guidance of the new Hongqi brand strategy, Hongqi sales have soared. In 2017, Hongqi sold only 4,702 vehicles. By 2019, Hongqi’s sales exceeded 100,000 vehicles. From January to September this year, the cumulative sales of Hongqi have exceeded 130,000, a year-on-year increase of 104%.
According to Wang Guoqiang, during the “Eleventh” Golden Week just past, the average daily order of Hongqi brand exceeded 1,500 units, and terminal orders this month will exceed 25,000 units. Hongqi’s goal of selling 200,000 units this year will surely be achieved.
From being supported by feelings to being in the center of national auto brands, behind the Red Flag revival is product innovation and technological innovation. The development of the two Chinese independent brands of Jiefang and Pentium will also learn from the successful path of Hongqi.
Wang Guoqiang said that in the future, FAW will rejuvenate the national automobile brand around the development direction of five technologies: experience, electrification, intelligent networking, sharing and digitalization.